REWORK is one of the best business books of all time, according to UK brand strategist Ben Austin (shown below).
Rework by the guys behind Basecamp and Highrise (i.e. 37signals) is a piece of simple, effective mastery.
They tear to pieces the bureaucratic, corporate conforms of the business world and instead apply a brilliant flow of all things sensible, normal and just simply rational.
It's all in bitesize chunks so it's perfectly made for the "dipper" kind of reader.
I can't blow its trumpet anymore. It nails starting a business, a brand, an idea and managing it to fruition wonderfully well.
It stands tall on my bookshelf and it's an immediate top 5 business book of all time for me now.
The REWORK letters page features more reader stories.
