MailChimp is an app that helps you build and manage email lists. Plus it integrates with Highrise.
If you’re a MailChimp user, you can now give us your Highrise information, and we’ll import your customers into a list, so you can send an email campaign to them (and track opens, clicks, etc).
You can also pass MailChimp subscriber data back to your Highrise account.
So if your sales team wants to call a customer about a new widget, they can check and see if that customer has opened or clicked on the newsletter about that widget.
Highrise customer Randall Robinson recently posted at Highrise Answers about how he uses MailChimp and Highrise together.
We regularly use MailChimp and Highrise together to create new mailing lists and track campaigns. Here's an example:1) In Highrise, I assign a tag to a specific group of people I want to contact, perhaps just "Clients".
2) In MailChimp, I create a new list and tell it use contacts from Highrise with the "Clients" tag.
3) After the campaign is created and sent, MailChimp will then create a note for each of those contacts within Highrise describing what time the email was sent to them and how many times they've opened or clicked on items. MailChimp also creates a new case in Highrise where it lists all the details for the campaign.
