Trendcentral discusses the fast rise in entrepreneurship and calls 37signals "a cutting edge online business software service that helps nascent enterprises keep up with the pressure cooker climate of running a start-up."
37signals: As technology pushes Gen Y's demands for more efficient communication tools, software developers like 37signals are in a virtual shoving match to captivate small businesses in need of affordable administrative systems. With programs like Highrise and Basecamp, they've created a tracking process for aspects of the entrepreneur's world that you never learned in business school, like how to track a new business lead, centralize contacts, and create shared documents with downloads and images, all with a seamless drag-and-drop interface. Essentially it's a simple, secure way to collaborate on group projects and keep communication flowing yet streamlined - all while you're waiting to receive your Google Wave invite.
