Chuck Newton works at a "Third Wave Law Firm" and considers Basecamp "the best marketing tool."
The critical information in your office needs to be available online so you do not have to haul files all over kingdom come, like we use to do. Instead of a complicated and expensive VPN, we tried Basecamp instead. It obviously will not do everything for us that a VPN might, but it will do 70%-80% of what we want and it is considerably cheaper (only a small fraction of a dedicated server, collocation rent and the purchasing of software and bandwidth)...
Basecamp allows you to set up companies or organizations that will receive key notes, documents and messages other than your core team. (You can restrict these organizations from particular information and messages if you need to). From our perspective, these are the bankruptcy attorneys, their staff and law firms. We added each bankruptcy law firm, and the attorneys and staff of each firm, to each case they referred. We were not thinking marketing. We were thinking of how to more easily communicate with our referral source as to the cases they referred. In the past they would not necessarily be privy to our emails in which as a group we discussed the case, or the questions we had. As for each document, it had to be separately emailed to each bankruptcy attorney with a note. Basecamp managed to bring the referring attorney, staff and firm into the loop as an integral part of each referred case.
But, then a funny thing happened, or at least something we had not planned or anticipated. By bringing the bankruptcy attorney, staff and firm into the loop on one case in such a dynamic fashion, it resulted in more frequent referrals from these bankruptcy law firms. We actually got received more case referrals from those attorneys participating with us on each case through Basecamp...
If yours is a referral practice, and that is the type of practice you should have, Basecamp should be one of your primary marketing tools. Try it.
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