Tools and Techniques for Better Lead Generation [Web Worker Daily] argues that maintaining a consistent effort is key to marketing. The author says you need a reliable system so you can see exactly what you’ve done and when, as well as what’s left to be done — and Backpack is a great tool for this:
I have a page set up for each day of the workweek, and I evenly distribute the action tasks for all of my marketing tactics throughout the week.On a given day, I simply click on that day’s page and get to work on the tasks, which are within a handy checklist (see image above along the left).
As I complete the items, I check them off. My goal is to get through the entire list on any given day. If I don’t get through the list for some reason, my rule is to get through all of the week’s tasks before the following Monday. This provides me with a little flexibility without letting me completely off the hook or allowing me to get too lax with my efforts (thus, adding consistency).
Each Monday, I un-check all the lists on every page, which helps me to stay accountable to my plans and goals for my business. I can clearly see what got done and what did not get done over the previous week. After un-checking the items, I’m ready to begin another week.
