Justin Wills on how Getting Real influenced him and his partners at Society6:
I just wanted to drop a note and thank you for writing Getting Real. I can't say I've ever been someone to champion a book or to change the way I operate based on one. That said I have to say that Getting Real was a pivotal read for me and my business partners. The first time I read the book I had many a tearful laugh, having experienced the pitfalls of not Getting Real first hand.
As my partners (Justin Cooper and Lucas Tirigall-Caste) and I developed our new enterprise we were able to adhere to many of the precepts of the book, from both the business and software standpoint. At crucial points in the development of our platform we held true to much of the great common sense in it.
Recently we launched our new company, a platform to create unique opportunities for artists and creative people, called Society6. Our proudest moments have been when new members tell us how simple the site is and we remark to one another about how many features we were disciplined enough to NOT put it into it.
