Tim Windsor, General Manager of The Baltimore Sun's online division, wrote to tell us that "Basecamp is a beneficial infection."
So we brought Basecamp in to the interactive creative department.
And then we introduced it to the product development team. Where someone from IT saw it and now is asking where to sign up.
Basecamp is a beneficial virus. Once it's unleashed on an organization, it's bound to grow and replicate.
Below, Thom Smith, Director of Design & Development for The Baltimore Sun, answers questions about how his team uses Basecamp.
How do you use Basecamp?
My Department operates as a mini creative agency within the greater organization of The Baltimore Sun Media Group. We do design and development work for clients both internally and externally. This work spans most media and includes: web sites (big and small), banner ads, e-mail newsletters, admail, video production, logos, illustrations, print ads, tradeshow signage, etc. This keeps us pretty busy and we use Basecamp to manage all of our projects from start to finish.

Which feature(s) do you use most?
Milestones and messages are the most important tools to us. The ability to assign those to members of my team is extremely helpful as well.
We create a new project for each of our clients. Then we break down each job into its component parts. Each of these deliverables is a milestone assigned to a member of my team. They get their instruction in the form of a message that is associated to the milestone. These details are added by our traffic coordinator who works with our clients to assess needs.

We also use the file upload tool to share large files, like video, for our clients to proof. It's so much easier than trying to get them to use ftp.
Why are you a Basecamp evangelist?
We love Basecamp because it's so simple. It takes very little time to learn and is easy to teach to new employees and clients. It's also extremely flexible. The tools are useful and intuitive, so regardless of the type of business you're doing, you can adapt Basecamp to suit your needs. That's why I've reccomended Basecamp to so many people. There are many units in our corporation who use Basecamp now and as more people are exposed to it, they see how it could be a good tool for their own departments.