Chris Schlarb uses Basecamp to run his independent record label, Sounds are Active, and work on audio/video projects for clients. He's also got a solo album coming out on December 4th on Sufjan Stevens' record label Asthmatic Kitty and he's using Basecamp now to coordinate the press and promotional campaign for the album. Chris talked with us about how Basecamp helps him coordinate his projects.
How do you use Basecamp and why do you like it?
Sounds Are Active is an independent record label based in Long Beach, California. I personally handle everything from recording and production to art direction to marketing and press mail out. I began using Basecamp two years ago and in that time I have coordinated twenty releases including the critically acclaimed documentary film 40 BANDS/80 MINUTES!
The group of people that might work on any given project are contributing from Los Angeles, Calgary, Indianapolis, Chicago, San Francisco, New York and Buenos Aires. It's hard to imagine going back to strict email correspondence with them all. The ease of communication in Basecamp allows for efficient delegation and a sense of personal responsibility for everyone working on a project. When you have all of the information in front of you it's easier to chart a course of action.
Which features do you use most?
I use Writeboard on every project to collaborate on press releases and promotional copy. Then I use Milestones and To-Do lists for simple goal and time oriented tasks. After we mail out press materials it's incredibly easy to keep track of all reviews, interviews and activity by simply creating a message and adding a "reviews" category. I've booked three US tours using similar combinations within Basecamp.
What did you use before and why did you switch?
I was using Microsoft's Entourage program to incorporate project management, email and contacts before I jumped in to Basecamp. Thankfully, I've been able to downsize to Apple Mail and Address Book and I'm much happier. Entourage isn't set up for collaboration whereas the ease of sending someone a Basecamp URL allows for immediate movement on a project.
