Basecamp customer Wake Interactive is a web design agency based in Boca Raton, Florida that believes in keeping things simple.
Our principles lie in the use of simple and thoughtful design decisions to make interaction between customers and businesses more enjoyable and effective. The most challenging aspect of modern interface design is that it's easier to achieve complexity because complex interfaces are so hard to simplify. We believe in taking out as much as possible without losing the message or the purpose.
The team uses Basecamp to unite its members from around the globe. Wake's Damien Huze talked to us about how Basecamp helps them stay in the zone.
How do you use Basecamp and why do you like it?
Wake Interactive is a team of web design consultants, currently working from Florida, Texas, Chicago, and Melbourne Australia. We use Basecamp (affectionately dubbed Wakecamp) to exchange ideas, solicit comments, and upload creative output for client feedback and approval. We like it because it’s web-based and platform independent. Most importantly, we don’t have to worry about training our clients to use it.
When I decided to form Wake, geographical location wasn't high in priority for finding the right people to team up with. It wouldn’t be a smart business decision to pick a designer or programmer based on physical proximity, when the right fit could be 3000 miles away. The virtual proximity Basecamp forms is just as good or sometimes better because it encourages thoughtful participation in problem solving, rather than vague and sometimes digressive physical discussions.

Wake Interactive's site.
Which features in Basecamp do you use most?
Messages & Comments for accountability
To-dos to delegate responsibility
Files to insure compatibility
What did you use before Basecamp and why did you switch?
We used email. Basecamp solved the biggest counter-productive aspects of email communication in project management.
Email is the biggest source of distraction and will quickly derail just about any current task when that “new mail” notification sounds. I now keep my email program closed, only to be opened at scheduled “processing” times. This is because having to open email to find something a client sent will push other commitments of varied importance to the forefront of my consciousness and break focus. It’s important to train yourself, your team and your clients that if it’s not posted in Basecamp, it won’t be regarded as part of getting the project done.